White Band Day 2 - Azerbaijan

The Azerbaijan National Coalition organized a concert with the most famous Azeri singers for White Band Day 2. With the messages of 'Say No to Poverty' and 'We call you to join our action against poverty' the coalition reached out to the public. The event was also publicized on TV 3, as well as the Azeri click ad being shown 50 times a day in the 5 days prior to the concert free of charge by leading TV channel 'SPACE'. This agreement from the media to show civil society and campaign messaging was a breakthrough in Azerbaijan. There was also a kid's event. Schools welcomed the first day of the academic year with ringing of alarm o'clock for waking-up world leaders to think about the good welfare of the mankind and provide access to every child in the world to taste the sweet and exciting moments of the first day of the school.